This is the truly inspirational video created for the Nike Better World Campaign.
Through this campaign, the internationally respected sports brand are aiming to use sport as a format to end issues such as depression, homelessness, disease, discrimination and environmental problems.
This is the Nike Free TR Fit, a sneaker created especially for us women. This shoe is designed to leave a small environmental footprint by using a rubber that is more friendly to our environment. The Free TR Fit is also made with ‘water-based cementing and recycled polyester’. These two materials in the outsole, work in a way to help us get the most from out work out by imitating the natural movement of the foot. I also really like the look of this shoe, I’d definitely get myself a pair to keep fit in!
Another part of the campaign works toward educating the people of Soweto about HIV and keeping them fit through sport all at the same time! In this area of South Africa, Nike have built a football academy that has so far, helped 20,000 young local aspiring footballers to keep fit and play their favourite game with the highest level of coaching, along with lessons about HIV, how to prevent contracting it and how to deal with it.
There are plenty more amazing sides to the campaign, check them out here. Copy/paste the link to this blog post to all of your friends on facebook/twitter and get everyone involved!