So you all know Kara Messina as one of the members of the Big Eyes fam.. and I’m sure you’re all as excited as us for 2pm today when her long anticipated clothing brand Y’OH becomes available for you all to snap up!
I went to the Y’OH x Kids Of Grime launch night and let me tell you.. I spent AGES drooling over the parkas and cagoules which range from £260-£280.. If only I was taller, I’d be the first to buy one!
Here’s some pics of my favourite Y’OH pieces to get you ready, but there’s way more than just these about to hit your screens! Don’t sleep on this as I’ve got a big feeling Y’OH will sell out in an instant!
Down the right hand side when you’re on our homepage, you’ll see the Y’OH logo, click that at 2pm and you’ll be directed straight to the Y’OH site!
You all know I’m a massive fan of prints, so I’m definitely in love with everything Kara’s created!
Webstore (won’t go live until 2pm today)
My good friend, Kara Messina is launching Y’OH Streetwear – her brand new menswear line tomorrow along side Verena Stefanie AKA Kids Of Grime, who will be showcasing her photography.
Here’s a little more about these two inspirational ladies!
Kara’s first collection for her brand Y’OH Streetwear, is entitled ‘Heads Ain’t Ready’. Kara has been in the high fashion section of the industry for 6 years now, working all over Europe as a pattern cutter. This collection however, is nothing like what she used to create, it’s both 90′s and grime inspired, consisting of outerwear, shirts and non-jersey tshirts. The fits are oversized and something seriously different from what we see available at the moment for the streetwear market. Her items will also be available on the Y’OH online store.
Next up, you’ll be able to see Kids Of Grime aka photographer Verena Stefanie’s first solo exhibition. Her work documents the grime scene and all those involved. This exhibition is like a time capsule, these photo’s truly represent where grime is going and what it’s doing at the moment.
Find out a little more about these ladies here:
KIDS OF GRIME
website : www. kidsofgrime.com
interview : VERENA STEFANIE
blog : Y’OH Blog
interview : KARA MESSINA