There was a time (when going out on consecutive work nights, didn’t make me feel like crap) that I’d see this lovely DJ on a regular basis, at FWD>> or other nights in London. Every time I’d see him, he’d have nice trainers on, so here’s an insight into how he fell into the sneaker game and what his favourite pairs are!
Hi my names Tony aka Content, I’m a Dubstep Producer/DJ from Kent.
First sneakers you ever bought?
I think the first pair of kicks I bought was a pair of Reebok Classics. Still a staple in my trainer collection everyone needs a pair or 2.
Is there a particular sneaker that sticks out from your youth?
Yes I cant for the life of me remember what style but my dad one year when I was dressing up for Halloween as Frankenstein let me wear his size 11 Reebok Pumps but I don’t remember which one’s I used to love them kicks.
Did you own them?
No, my rents saw fit to adorn my feet with Reebok classics and workouts as a child.
What’s your favourite pair of sneakers of all time and why?
I live for AM1’s. I wear them practically everyday. My all time favourite would have to be Air Max 1 Safari’s with the grey leopard print. I owned a pair for like 2nights till I trashed them at a gig in Poland.
Do you have a pair of kicks in that you don’t wear very often and why?
I got a few pairs I don’t wear often, AM1 Clot x Kiss of Death, Nike Sb x Supreme and a Couple of pairs of Nike SB Janoski’s. But to be honest I buy kicks to wear, I don’t really buy them to look at them.
Staple everyday pair in your collection and why?
Nike SB Janoski’s (All black) and AM1 Hyperfuse (Original Release and an ID pair I made)
Is there a particular style that you keep re-buying?
I try to not buy the exact same style but saying that Suede Canvas AM1’s in various colours I’ve had like 10 pairs of late. Also I have started buying the Air Flow’s in every colour way they are just too much.
Beaters or best for when you’re djing and/or in the crowd?
I don’t really have a pair of beaters, I have a few pairs for Festivals but when I’m DJ’ing or partying I will just rock what I feel to. Have trashed a fair few extremely collectable pairs with my casual approach to kicks but like I said I don’t like to just look at them until its too late and they fooked then I regret it.
Here’s 10 of my favourite pairs from my collection:
I guess Nike Air Flow, I got a few pairs of them, was so glad when they decided to remake them.
Furthest you’ve ever gone to get a pair?
I didn’t specifically travel to get them but I was in Poland and Chemneza 20 got Air Max Vac-Tech’s in and I had to cop them.
I’m actually on a bit of a hold at the moment. I’m selling off quite a few and I reluctantly this month sold my ClotxKissofdeath AM1’s unworn and boxed and a few of the other AM1’s and 95’s in the collection have begun to get sold off. My latest purchase was a second pair of the Air Flows in Cherry Red/Voltage Blue colour way. I had mangled the 1st pair in Cable during a birthday party.
Best sneaker experience?
Getting my Nike SB x Supreme TW 2’s. That was a good day.
Worst sneaker experience?
Ruining my Nike SB x Supreme TW 2’s by wearing them on a drunken night out where we decided to take my mates’ Land Rover out in the woods at 3 am and getting it stuck in a clay pit and had to walk out of the woods about 2 miles in the pee’ing rain.
Any new releases you’ve got your eye on?
I think I want to make a few pairs on the ID store I’ve only made one set of AM1’s but there are so many potentials on their.
How has your taste in sneakers changed over the years?
I have always liked Nike. I’ve gone from AM 95’s to TN’s to 97’s and then I guess I have settled on AM1’s.
You recently sold a very special pair of kicks from your collection, is it hard to part with your sneakers and how did you decide which pairs to sell?
Yes it was a tough one, But It wasn’t too hard. Like I said I don’t buy kicks to look at and the ClotxKissofdeaths where just a stare at them item. I’ll probably reinvest the money in some Nike SB x Supreme TW 2’s if I can find a pair in my size, seeing as the drunken Land Rover trips don’t happen anymore.