On Tuesday, I headed down to Covent Garden to help celebrate the 25th Anniversary of the Nike Air Max. Over the years, that iconic little air bubble has been nested in the heel of some of the most innovative and beautiful trainers ever created – plus the Air Max 90 is the sneaker of choice on our Big Eyes banner! The event was a showcase of these very shoes, with the most famous silhouettes and colourways lining the hallway of the venue as you entered and UV lights enhancing the fresh white kicks on the podiums as well as on the feet of the guests.. Running with the slogan #AIRWEBREATHE, the decor included hospital breathing apparatus and mannequins with their vital organs replaced by Nikes and shoe laces. I was also given a Fuel Band, and I’m already addicted to it, running up and down the stairs at the end of the day if I haven’t made my target! Check out some photos of the night..
What’s your favourite Air Max incarnation? We want to know, so upload pictures to Instagram of your best Nikes with the hashtags #bigeyeslittlesoles and #AIRWEBREATHE and we’ll repost the best!












Thanks for these Cim!

I love the AM97 silhouette, it’s perfectly streamlined and the visible air unit is something I think always looks rad on a sneaker.